Set along the picturesque coastline of the Adriatic Sea, Dubrovnik is renowned for its rich cultural heritage and stunning natural landscapes. However, the city faces the pressing challenge of balancing tourism growth with environmental conservation. In response, the Dubrovnik Development Agency (DURA) has emerged as a leading advocate for sustainable urban development in the region.
Established in 2007 by the City of Dubrovnik, DURA plays an essential role in preparing and implementing projects financed by the EU and national funds. With a primary focus on tourism, SMEs, culture, and environmental sustainability, DURA offers expert advisory services to support the city’s development goals.
DURA’s track record speaks volumes about its commitment to fostering responsible and inclusive development in Dubrovnik. Over the years, the agency has successfully implemented more than 50 EU projects, addressing a wide range of issues from heritage preservation to sustainable mobility.
The Cool Noons project represents a significant opportunity for DURA to further its mission of promoting sustainable tourism and preserving Dubrovnik’s UNESCO World Heritage Site status. By collaborating with a diverse range of partners, DURA aims to implement innovative solutions to mitigate the impact of climate change on the city’s cultural and natural assets.
Through its involvement in Cool Noons, DURA seeks to address the dual imperative of enhancing tourist experiences while safeguarding the environment and its rich cultural heritage for future generations. By leveraging its expertise and intimate knowledge of the local context, DURA is well-positioned to contribute meaningfully to the project’s objectives.
DURA’s decision to join the Cool Noons project underscores its role as a catalyst for positive change in Dubrovnik’s tourism landscape. With a clear vision and a collaborative spirit, DURA is poised to make a lasting impact on the city’s journey towards sustainability.
