Our story

Summer 2023 was the hottest on record, with temperatures reaching extreme tops and lasting heatwaves between 35°C and 40°C in cities throughout the Mediterranean, from Lisbon (Portugal) to Budva (Montenegro).
All the experts agree. Summer 2023 has given us a foretaste of what the future climate will be like in the Mediterranean, a climate in which extremes will become more pronounced and heat waves will continue to multiply. Under these conditions, who will dare to visit Mediterranean cities during the months of July and August? Who will still be walking around Marseille or Bologna in the middle of summer?
The Cool Noons project aims to address this issue in Mediterranean cities, dramatically exposed to the negative effects of climate change and in particular to heat waves. How to renew the urban tourism offer by adapting it to a context of extreme and rapid changes? How to improve the thermal comfort in cities during summer, for the benefit of tourists and inhabitants? How can we ensure the sustainability of an economic activity as fundamental as tourism in Mediterranean countries?

Cool Noons is an innovative project for the way it addresses an urgent and underestimated issue such as the evolution of urban tourism towards a more sustainable model. It is also innovative for the tools and methods used, which combine scientific accuracy, pragmatism and creativity, thanks to the diversity of the partners involved.

COOL NOONS PARTNERS

Cool Noons partners teamed up to represent the Mediterranean area, testing solutions in urban areas that have registered alarming temperatures with the aim of creating a better environment for both tourist and residents.

Cool Noon involves 9 partners from 6 countries:

ASSOCIATED PARTNERS

Cool Noons is also counting on the involvement of 7 associated partners, playing a key role in supporting the project’s implementation and dissemination.

  • MedCités – Spain
  • Nuovo Circondario Imolese – Italy
  • Lisbon Tourism Board – Portugal
  • Budva Local Tourism Board – Montenegro
  • City of Dubrovnik – Croatia
  • Izmir Metropolitan Municipality – Turkey
  • Municipality of Budva – Montenegro
  • BSC, Poslovno podporni center d.o.o. – Slovenia
  • Marseille Tourism Office – France

Some contribute at local or national level, supporting consortium partners in their activities and involving specific targets in the co-designing phase. Others, like the Tourism Offices, play a key role in involving tourists in the co-design sessions and in promoting solutions and “cool noons paths” developed in the first phase of the project.

Finally, all contribute to disseminate results in the professional networks they belong to, and benefit from project results, using them to enrich their policies or strategies.